Jetfly, a European leader in fractional jet ownership, initially approached Jennifer to develop a luxury gift publication for its high-net-worth client base.

However, following a broader review of the customer journey and conversations with stakeholders, it became clear that clients needed something more valuable than a traditional corporate gift: clearer guidance and support throughout the ownership experience.

Jennifer repositioned the project from a brand-led publication into a premium customer handbook designed to improve clarity, accessibility and confidence across the ownership journey.

Working closely with the Jetfly team, Jennifer developed a structured, elegantly presented resource that helped customers better understand processes, services and operational expectations while reinforcing the premium nature of the Jetfly experience.

The handbook became an established part of Jetfly’s customer service offering and has since been reprinted multiple times.

The project reflects Jennifer’s broader approach to consultancy work: understanding the underlying business and customer need first, then shaping solutions that improve both operational clarity and customer experience.