Jetfly Aviation, a Luxembourg-based leader in fractional jet ownership, initially approached Jennifer to create a luxury gift book for their high-net-worth clientele. However, a deeper strategic review revealed a more pressing need: their customers lacked clear, accessible guidance throughout their ownership journey.

Rather than produce a conventional corporate gift, Jennifer repositioned the project entirely. Through research and client interviews, she developed an exclusive customer handbook—a practical, elegantly designed resource that answered questions, demystified processes, and elevated the customer experience.

The handbook became a cornerstone of Jetfly's customer service offering and has been reprinted multiple times. It demonstrates Jennifer's approach: listen deeply, challenge assumptions, and deliver what truly serves the business—even when it means pivoting from the original brief.

"It's not how you start a project that matters, but how you finish it."

Jennifer's first mentor from Saatchi & Saatchi