Jennifer was commissioned by a specialist luxury marketing consultancy to support the development of a premium promotional concept for Odyssey, a superyacht undergoing refurbishment and repositioning within the high-net-worth leisure market.

The wider marketing strategy centred on creating a bespoke coffee-table publication designed to generate interest and conversation within exclusive hospitality and luxury lifestyle environments.

Jennifer’s role focused on developing the creative direction and visual identity system for the publication, including:

• a bespoke Greek-inspired logo identity,

• editorial typography, colour palette, and page composition,

• luxury layout concepts,

• illustration direction,

• decorative brand elements,

• and a series of visual concepts designed to balance elegance, lifestyle storytelling and premium presentation.

Drawing inspiration from luxury fashion editorials and Mediterranean travel aesthetics, Jennifer developed multiple illustration approaches alongside a distinctive visual language intended to support both the yacht’s identity and the wider customer experience surrounding the brand.

The concept work was designed to support implementation by a wider agency production team as part of a broader luxury marketing initiative.